ALDI is set to open a new Stortford supermarket after finally winning permission from East Herts District Council.
The German discount chain revised its scheme for the derelict former Lancaster Garage site on London Road three times in a bid to appease its design critics – despite already having approval for an even more unpopular plan, submitted by low-cost rival Lidl.
At a meeting of the authority’s development control committee on Wednesday (December 5), a spokesman for Aldi told members why 14 flats had been dropped from the bid: “It’s in nobody’s interest to build a white elephant in Bishop’s Stortford.
“Aldi is committed to being extremely flexible. In total we have gone through three revisions to get to this stage.”
He said the latest, more traditional, railway inspired look “reflected and responded to all comments” and pledged the firm would use local materials during construction of the development which would “regenerate” the site.
Stortford committee member, Cllr Gary Jones, said: “I’m very comfortable that the changes that have been made are all for the best.
“Having seen a couple of markedly different designs from Aldi, it’s clear they are very flexible in their approach.”