Mum's the word when it comes to fashion

We may not like to admit it, but it seems that when it comes to fashion and shopping, mother really does know best.

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New research from online retailer isme.com has found that 55 per cent of young women regularly raid their mum’s wardrobe for clothes and 37 per cent recycle items from their mother’s treasured collection – giving vintage outfits a new lease of life.

Our passion for retro fashion even extends to wedding dresses with one in four (24 per cent) of brides now wearing something borrowed – choosing to walk down the aisle in the same frock as their mother.

A third of 18-24-year-old women also said that they’d choose their mum as a shopping buddy – ahead of their partner – and another 44 per cent reveal they trust their mum to offer fashion advice over their boyfriend, husband and friends.

Despite the influence of magazines and celebrity culture, one in four reveal it’s their mum, rather than designers or well-dressed stars, who inspire their choices.  A further quarter of women say their style is so in tune that they often look like their mum’s ‘mini-me’.

And it isn’t just mothers who are setting the pace when it comes to family fashion.  One in 20 women quizzed named their granny as their number one style icon.  It seems London and the West Midlands are home to the most super-chic grandmas, providing inspiration for 10 per cent of younger female relatives there.

Isme.com spokesperson, Ruth Start, said: “This survey confirms what many of us have long suspected – that just because you reach a certain age, it doesn’t mean you lose your sense of style.  Young women appreciate role models who have learnt how to dress and look good.  That takes style and life experience – something our isme ladies have in abundance.”

The nation voted its top five most stylish mother and daughter duos as:

1.       Goldie Hawn and Kate Hudson

2.       Pearl and Daisy Lowe

3.       Jerry Hall and Georgia May Jagger

4.       Carol and Katie Vorderman

5.       Judy Finnegan and Chloe Madeley